NY& — Strategy & Growth. Brand & Commercial.

Senior marketing leadership and execution for ambitious businesses that need more from their marketing.

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STRATEGY & GROWTH

BRAND & COMMERCIAL

Senior marketing leadership and execution for ambitious businesses that need more from their marketing.

01 - The Challenge

Your business may not need more marketing. It may need more marketing capability.

You may already have a team, agencies, campaigns, CRM, content, media or lead generation in place. But as the business evolves, marketing needs can change too - whether that means stronger senior direction, better alignment with commercial priorities, or simply more capability to get the work done.

02 - What we do

From setting the direction to getting the work done.

Strategy & Brand

Marketing strategy, brand & proposition, positioning, go-to-market and customer strategy.

Campaigns & Channels

Integrated campaigns, digital & offline media, content, social, e-commerce, retail/POS, events and websites.

Growth & Commercial

Customer acquisition, lead generation, CRM, retention, customer lifetime value, trading, commercial activation and partnerships.

Reputation & Presence

PR, communications, reputation management, awards, thought leadership and executive profiling.

03 - About the founder

Senior marketing experience, directly in your business.

Nazneen Yasin - Founder & CEO

Nazneen is an Oxford MBA and senior marketing leader with close to 20 years of experience building brands and driving growth across the UK, Europe, Middle East and Asia. Her career has spanned businesses at very different stages of growth, across B2B, B2C and D2C, giving her a broad view of what marketing needs to do commercially, not just how it needs to look.

Over her career, Nazneen has led marketing across 65+ brands. She has built and led teams, managed multi-million-pound budgets and worked across strategy, brand, customer growth, CRM, media, digital, communications and commercial marketing.

experience INCLUDES

04 - How we work

Senior partnership, shaped around the work that needs doing.

Fractional CMO

Senior Leadership & Direction

For businesses with an existing marketing team or agency that need experienced senior leadership, strategic and commercial direction, planning, team and agency leadership, and accountability.

For businesses with an existing marketing team or agency that need experienced senior leadership, strategic & commercial direction, planning, team and agency leadership, & accountability.

Embedded Marketing

Strategy to Execution

For businesses that need both senior marketing direction and the capability to deliver - from campaigns, CRM and content to lead generation, partnerships and day-to-day marketing activity.

05 - Different businesses

B2B. B2C. D2C.

Retail · E-commerce · Wholesale · Franchise · Services

The model should fit the business. Not the other way around.

Different customers, channels and routes to market need different approaches. NY& brings experience across them - adapting the marketing to the business, rather than the business to a playbook.

Retail · E-commerce · Wholesale ·

Franchise · Services

The model should fit the business. Not the other way around.

Different customers, channels and routes to market need different approaches. NY& brings experience across them - adapting the marketing to the business, rather than the business to a playbook.

06 - Contact

Need more from your marketing?

Let’s talk about where the gap is and whether NY& can help.

naz@nyand.co.uk